1138: Heatmap

2012-12-06T05:22:06Z

108.216.154.202:

{{comic
| number = 1138
| date = November 23, 2012
| title = Heatmap
| image = heatmap.png
| imagesize =
| titletext = There are also a lot of global versions of this map showing traffic to English-language websites which are indistinguishable from maps of the location of internet users who are native English speakers.
}}

==Explanation==
In the comic, by comparing three graphs, [[Cueball]] comes to the conclusion that the audience (presumably the owners/operators of "our site") should adjust their content or advertising to cater to {{w|Martha Stewart}} and {{w|furry}} porn fans.

The actual reason the graphs are same is they all match the population concentration in the US, because there is no relation between geographic location and any of mentioned sub-population. The title text reflect similar situation in world maps, where the website written in English is read by English-speaking users no matter the location, so the visitors' geographic graph matches the graph of English speaking population.

==Transcript==
:[Three near-identical charts of America are shown with heatmaps depicting population density. The first chart is labelled "Our site's users," the second chart is labelled "Subscribers to ''Martha Stewart Living''," and the third chart is labelled "Consumers of furry pornography." Cueball is standing with a stick pointing at the charts.]
:Cueball: The business implications are clear.
:Pet peeve #208:
:Geographic profile maps which are basically just population maps..

{{comic discussion}}
[[Category:Comics featuring Cueball]]
[[Category:Comics with color]]
[[Category:Charts]]
[[Category:Statistics]]
[[Category:Furries]]

explain xkcd - User contributions [en]

1138: Heatmap