1138: Heatmap

Explain xkcd: It's 'cause you're dumb.
Revision as of 11:25, 24 November 2012 by St.nerol (Talk | contribs)

Jump to: navigation, search
There are also a lot of global versions of this map showing traffic to English-language websites which are indistinguishable from maps of the location of internet users who are native English speakers.
Title text: There are also a lot of global versions of this map showing traffic to English-language websites which are indistinguishable from maps of the location of internet users who are native English speakers.


In the comic, by comparing three graphs, Cueball comes to the conclusion that the audience (presumably the owners/operators of "our site") should adjust their content or advertising to cater to Martha Stewart and furry porn fans.

The actual reason the graphs are same is they all match the population concentration in the US, because there is no relation between geographic location and any of mentioned sub-population. The title text reflect similar situation in world maps, where the website written in English is read by English-speaking users no matter the location, so the visitors' geographic graph matches the graph of English speaking population.


[Three near-identical charts of America are shown with heatmaps depicting population density. The first chart is labelled "Our site's users," the second chart is labelled "Subscribers to Martha Stewart Living," and the third chart is labelled "Consumers of furry pornography." Cueball is standing with a stick pointing at the charts.]
Cueball: I think the business implications are clear.
Pet peeve #208:
Geographic profile maps which are basically just population maps..

comment.png add a comment! ⋅ comment.png add a topic (use sparingly)! ⋅ Icons-mini-action refresh blue.gif refresh comments!


So does this mean... that all the subscribers to Martha Stweart Living are secretly furries? *gasp* 23:00, 23 November 2012 (UTC)

No. It means that to people who give motivational talks to people who want to sell you things, all the people included in such maps are called prospects or prospective customers. It is a good explanation for spam. I used Google News BEFORE it was clickbait (talk) 07:13, 14 January 2015 (UTC)

Clearly it means that the furries are, in general, Martha Stewart fans, not the reverse. Are you mad? -- (talk) (please sign your comments with ~~~~)

It's a subtle hint that xkcd will be transitioning into Martha Stewart furry porn. 05:05, 24 November 2012 (UTC)

I thought that it was implied that if they switched to furry advertising/content, they could be as successful as Marth Stewart... not that they should combine marth stewart and furry content into their site. -- (talk) (please sign your comments with ~~~~)

I was expecting some reference to George Lucas' THX 1138 for this comics.

But then, it is not George Lucas who's editing Xkcd...

Paulo Sedrez 18:39, 7 January 2013 (UTC)

There is an additional pun, and I do not know if it was intended. One adult furry publication is called Heat. A map of where furry porn is appreciated would therefore also be a Heat map. -- Godel Fishbreath (talk) 15:14, 17 May 2013‎ (UTC) (please sign your comments with ~~~~)

I'm a little weirded out by the fact that our resident expert on the titles of adult furry publications has the name of "Fishbreath." Makes one wonder where his mouth has been. 17:24, 27 December 2013 (UTC)
Godel Fishbreath. Obviously the answer to your question is undecidable. 01:41, 1 March 2015 (UTC)

The 'incomplete' tag refers to the title text. I'm not sure if this refers to the actual title text (which has been explained in the comic), or the title "Heatmap" (which I just added an explanation for). Either way, I think it's covered; I intend to remove the incomplete tag in a few days, if nobody objects. Cosmogoblin (talk) 22:54, 24 June 2015 (UTC)

Personal tools


It seems you are using noscript, which is stopping our project wonderful ads from working. Explain xkcd uses ads to pay for bandwidth, and we manually approve all our advertisers, and our ads are restricted to unobtrusive images and slow animated GIFs. If you found this site helpful, please consider whitelisting us.

Want to advertise with us, or donate to us with Paypal?