60: Super Bowl
Title text: The Super Bowl is actually an elaborate ruse, concocted by a shadowy group in the mid sixties for this purpose. The "watch it for the ads" addition was a master stroke.
The third in the "My Hobby" series. The Super Bowl is the championship (American) football game of the National Football League which is usually played each February. As it is one of the most watched television broadcasts in North America, advertising during the game became increasingly expensive (among the most expensive advertising rates of any broadcast) to the point where corporations would produce their best, most expensive advertisements to air during the game to ensure they would get value out of the expensive spots. The Super Bowl has thus become notorious for the "best" commercials, with some viewers purportedly tuning in strictly to see the commercials rather than the actual football game. News reports the next day often highlight the best and worst Super Bowl commercials, as do websites devoted to Super Bowl commercials.
Realizing that the Super Bowl is viewed by a large percentage of the population, Randall somewhat tongue-in-cheek states that those people would be quite distracted during that time, and therefore it would be possible to steal cars without fear of being caught. The title text takes this even further, suggesting that the entire Super Bowl was invented strictly for the purpose of being a distraction for car thieves. Naturally, the addition of the ads would make this even more effective, as it would attract even more viewers and simultaneously ensure that they stayed in front of the TV during commercial breaks as well as the game.
Randall may have chosen to use a car as a reference to the obscene amount of car commercials that play during the super bowl.
- [A green car with text next to it.]
- My hobby:
- While everyone is watching the Super Bowl, feeling smugly superior because they're "Only watching for the ads," I steal cars.