60: Super Bowl

Explain xkcd: It's 'cause you're dumb.
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Super Bowl
The Super Bowl is actually an elaborate ruse, concocted by a shadowy group in the mid sixties for this purpose. The "watch it for the ads" addition was a master stroke
Title text: The Super Bowl is actually an elaborate ruse, concocted by a shadowy group in the mid sixties for this purpose. The "watch it for the ads" addition was a master stroke

Explanation

The third in the "My Hobby" series. In this one, Randall tells us that he steals cars during the SuperBowl. The SuperBowl is the championship (American) football game of the National Football League which is usually played each February. As it is one of the most watched television broadcasts in North America, advertising during the game became increasingly expensive (among the most expensive advertising rates of any broadcast) to the point where corporations would produce their best, most expensive advertisements to air during the game to ensure they would get value out of the expensive spots. The SuperBowl has thus become notorious for the "best" commercials, with some viewers purportedly tuning in strictly to see the commercials. News reports the next day often highlight the best and worst SuperBowl commercials, as do websites devoted to SuperBowl commercials.

Apparently realizing that the SuperBowl is viewed by a large percentage of the population, Randall is implying that it is a good time to steal cars without fear of being caught. The title text suggests that the SuperBowl was invented strictly for that purpose: as a distraction for car thieves, and that the addition of "SuperBowl commercials" was a genius move to ensure that viewers stayed in front of the TV during commercials as well.

Transcript

[A green car with text next to it]
My hobby:
While everyone is watching the Super Bowl, feeling smugly superior because they're "Only watching for the ads," I steal cars.
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