973: MTV Generation
Title text: If you identified with the kids from The Breakfast Club when it came out, you're now much closer to the age of Principal Vernon.
People often call today's kids the MTV Generation, like White Hat does in the strip, because the MTV Generation were accused of bad attention spans and concentration (caused by MTV). Megan explains that the term really originated about 25 years ago, to describe Generation X, the generation born from 1965 to 1980, so today's kids are actually one generation newer, as they are part of Generation Z, the generation born from 1996 to 2010.
An alternative definition of "the MTV generation", is that they are the teenage 12-19 year olds of the early 2000s to mid 2010's, because they were born to parents who came of child-bearing age during the core popularity time period referenced by the comic.
The Breakfast Club is an iconic movie from 1985 in which 5 very different teenagers spend a Saturday detention together at the school. Principal Vernon was the principal in the movie and was the overseer of the detention - the actor playing principal Vernon was around 45 years old at the time of filming.
- [Teenager playing with phone walks in background. White Hat and Megan are in the foreground.]
- White Hat: See, that's the problem with the MTV generation— No attention span.
- Megan: You know, that phrase referred to the 12-19 demographic that formed the core MTV audience in the mid-1980s.
- White Hat: Uh huh? So?
- Megan: That generation's now in their 40s.
- [White Hat scratches his head.]
- White Hat: That can't be right.
- Megan: Face it: Your problem with the MTV generation is their kids.
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