Editing 1060: Crowdsourcing
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[[Cueball]], however, is describing a business strategy which manages to do all three by "crowdsourcing" the process of getting a company and a prospective employee together. Cueball describes it as helping people with ideas find funding, similar to Kickstarter or Indiegogo, but rather than setting up a system to facilitate the process, he plans to use already-existing social networks (such as Facebook and Twitter). Effectively, by relying on outside support for all steps of the business plan, his company does nothing; however, because the parts of his strategy are all feasible separately, and because he describes them with a barrage of trendy buzzwords, his audience is impressed and fails to notice the company's essential pointlessness. | [[Cueball]], however, is describing a business strategy which manages to do all three by "crowdsourcing" the process of getting a company and a prospective employee together. Cueball describes it as helping people with ideas find funding, similar to Kickstarter or Indiegogo, but rather than setting up a system to facilitate the process, he plans to use already-existing social networks (such as Facebook and Twitter). Effectively, by relying on outside support for all steps of the business plan, his company does nothing; however, because the parts of his strategy are all feasible separately, and because he describes them with a barrage of trendy buzzwords, his audience is impressed and fails to notice the company's essential pointlessness. | ||
| − | In the title text Cueball claims that "we don't sell a product, we sell the marketplace," a phrase that typically describes a company whose business model is to facilitate the business of other companies, and would be a plausible reason for a company to not make products. However, this is revealed to be yet more empty buzzwords when Cueball clarifies that they don't actually do any work and instead play video games ("shooters" refer to | + | In the title text Cueball claims that "we don't sell a product, we sell the marketplace," a phrase that typically describes a company whose business model is to facilitate the business of other companies, and would be a plausible reason for a company to not make products. However, this is revealed to be yet more empty buzzwords when Cueball clarifies that they don't actually do any work and instead play video games ("shooters" refer to first person shooters, a genre of video game). |
==Transcript== | ==Transcript== | ||
