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* Another to comment on how surprisingly cheap the banners are to rent, thus explaining how the logic of the comic is possible in the first place
 
* Another to comment on how surprisingly cheap the banners are to rent, thus explaining how the logic of the comic is possible in the first place
 
* A third just to show off their own banner
 
* A third just to show off their own banner
βˆ’
* A fourth displaying the opening part of the HTML <marquee> "marquee" </marquee> tag, a proprietary non-standard extension to HTML, now obsolete and deprecated<ref>[https://www.w3.org/wiki/Html/Elements/marquee W3C]</ref> tag that many web organizations advise against using, which is used to cause a message to scroll across the web page, much as the plane is flying across the sky.
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* A fourth displaying the HTML <marquee> "marquee" </marquee> tag, a proprietary non-standard extension to HTML, now obsolete and deprecated<ref>[https://www.w3.org/wiki/Html/Elements/marquee W3C]</ref> tag that many web organizations advise against using, which is used to cause a message to scroll across the web page, much as the plane is flying across the sky.
  
 
The fairly obvious parallel here is to using various Internet forums for "unsolicited tech advice to strangers," smug responses, comments on others' advice, off-topic rejoinders, and all the other things that go on there constantly. It seems ludicrous to rent airplane banners for such trivial purposes, but there are non-trivial resources involved in the global distribution of electronic communication, as well, and their use for purposes such as this seems ludicrous once Randall makes one think about it, and underlines that none of what is written on the banner may have anything to do with Randall's own opinions.  
 
The fairly obvious parallel here is to using various Internet forums for "unsolicited tech advice to strangers," smug responses, comments on others' advice, off-topic rejoinders, and all the other things that go on there constantly. It seems ludicrous to rent airplane banners for such trivial purposes, but there are non-trivial resources involved in the global distribution of electronic communication, as well, and their use for purposes such as this seems ludicrous once Randall makes one think about it, and underlines that none of what is written on the banner may have anything to do with Randall's own opinions.  

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