Editing 993: Brand Identity
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This comic presents [[Randall]]'s idea for a line of food products all with clear black font on a white background. The products with black block lettering and white background stand out from the other items in this comic. The irony is that even though the branding isn't terribly creative, the ''lack'' of complexity is what causes the products to stand out. These product packaging styles resemble {{w|no-frills}} products and {{w|generic brands}}. For example, in Canada, the "{{w|No Name (brand)|No Name}}" generic brand of low-cost products sold by {{w|Loblaw Companies Limited|Loblaws}} general features a plain yellow label with the description of the product in bold black text, and occasionally an image of the product. The brand name is minimalized as are other legally-required elements (e.g. the weight of the product). Another of Loblaws' generic brands, {{w|President's Choice}} (PC) currently has a plain white background with black bold text for the labels on most of its products (usually with an image of the product as well as the brand name), although more recently, text in accent colors has been introduced. | This comic presents [[Randall]]'s idea for a line of food products all with clear black font on a white background. The products with black block lettering and white background stand out from the other items in this comic. The irony is that even though the branding isn't terribly creative, the ''lack'' of complexity is what causes the products to stand out. These product packaging styles resemble {{w|no-frills}} products and {{w|generic brands}}. For example, in Canada, the "{{w|No Name (brand)|No Name}}" generic brand of low-cost products sold by {{w|Loblaw Companies Limited|Loblaws}} general features a plain yellow label with the description of the product in bold black text, and occasionally an image of the product. The brand name is minimalized as are other legally-required elements (e.g. the weight of the product). Another of Loblaws' generic brands, {{w|President's Choice}} (PC) currently has a plain white background with black bold text for the labels on most of its products (usually with an image of the product as well as the brand name), although more recently, text in accent colors has been introduced. | ||
| − | The style of packaging might be a reference to ''{{w|The Prisoner}}'' TV series from the '60s, a dystopia set in a village (actually, "the village") locked out from the outside world. The shops here only sell "village food". [ | + | The style of packaging might be a reference to ''{{w|The Prisoner}}'' TV series from the '60s, a dystopia set in a village (actually, "the village") locked out from the outside world. The shops here only sell "village food". [http://www.wemadethis.co.uk/blog/wp-content/uploads/2015/02/Village-foods.jpg See this photo] for an example. |
It might also be a reference to Portal’s bean cans. | It might also be a reference to Portal’s bean cans. | ||
