125: Marketing Interview

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Marketing Interview
There are a lot of books on marketing out there. I wonder if you're safest just buying the most popular one.
Title text: There are a lot of books on marketing out there. I wonder if you're safest just buying the most popular one.

[edit] Explanation

Black Hat is trying to get a job running a marketing program. Cueball conducts the interview and says that although he has heard that Black Hat is the best in the business, his portfolio does not show that he has run any major marketing campaigns. Black Hat asks where he heard that rumor and Cueball begins to respond. Then he realizes that Black Hat has used his perfect marketing campaign tactics to get into the business. So Black Hat gets the job.

The title text suggests that this would be a rare case in which buying the most popular book would be the best because the people who wrote it obviously know a great deal about marketing.

[edit] Transcript

[Two people, Cueball sitting behind a executive desk, looking at some paper, and Black Hat by foot.]
Cueball: I've heard you're one of the best in marketing business, but I've got your portfolio here and looks like you've never run a major campaign. Why should I hire you to head our new initiative?
Black Hat:: If you don't mind asking, what gave you the idea I was one of the best in the business?
Cueball: Hm? I don't remember. Just word of mouth or someth-- ...oh, you're good.
Black Hat: Thank you. When can I start?
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Discussion

I believe I disagree with the explanation of the title text on this one. To me it suggests that this would be a rare case in which buying the most popular book would be the best because the people who wrote it obviously know a great deal about marketing. ‎75.151.211.170 (talk) (please sign your comments with ~~~~)

I don't understand what you mean by "rare case"108.162.219.202 05:14, 30 December 2013 (UTC)

Agreed. The title text appears to connote that although a case of Black Hat or his ilk is rare, the tendency of good marketers' books to sell better ought most often to be the rule rather than the exception. --Jolbucley (talk) 04:16, 29 January 2014 (UTC)
or is it? i think he honestly wonders, not leaning towards one answer or the other. cause being the best selling book on marketing guarantees the writer is (or has) a very good marketer (sry, english is not my first language. is marketer a word?). anyway, it doesn't guarantee that there will be any useful information in it, just that the marketing department did their part in promoting the said book. am i going too far here? 141.101.98.14 (talk) (please sign your comments with ~~~~)
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