Editing Talk:2257: Unsubscribe Message
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On the subject of marketing preference for as many subscribers as possible or a few high value subscribers, there are basically two scenarios: Algorithmic and non-Algorithmic environments. In a non-Algorithmic environment, like an E-mail list, you almost always want as many subscribers as possible. You'll have the high-value subscribers in there regardless, and if there's even the smallest chance of interaction from the other subscribers, the Marginal cost of sending an email is so low that there's no reason not to send it to them, and every person subscribed is more data for the Marketer. | On the subject of marketing preference for as many subscribers as possible or a few high value subscribers, there are basically two scenarios: Algorithmic and non-Algorithmic environments. In a non-Algorithmic environment, like an E-mail list, you almost always want as many subscribers as possible. You'll have the high-value subscribers in there regardless, and if there's even the smallest chance of interaction from the other subscribers, the Marginal cost of sending an email is so low that there's no reason not to send it to them, and every person subscribed is more data for the Marketer. | ||
In an Algorithmic environment, like Youtube or Facebook, there may be scenarios where you want to increase the average interactivity of your subscribers, as the Algorithm may suggest your content to non-subscribers more based on the high interactivity of your core audience, this is still rare, however, as the same low marginal cost and data still factor into the calculation, and more people seeing your video more often is almost always good, and more valuable than intentionally cutting your subscriber base to increase the engagement of your subscribers so that more people will see your video just so that you can gain more subscribers, and start the whole process over again.[[User:Argis13|Argis13]] ([[User talk:Argis13|talk]]) 23:47, 24 January 2020 (UTC) | In an Algorithmic environment, like Youtube or Facebook, there may be scenarios where you want to increase the average interactivity of your subscribers, as the Algorithm may suggest your content to non-subscribers more based on the high interactivity of your core audience, this is still rare, however, as the same low marginal cost and data still factor into the calculation, and more people seeing your video more often is almost always good, and more valuable than intentionally cutting your subscriber base to increase the engagement of your subscribers so that more people will see your video just so that you can gain more subscribers, and start the whole process over again.[[User:Argis13|Argis13]] ([[User talk:Argis13|talk]]) 23:47, 24 January 2020 (UTC) | ||
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