Editing 2006: Customer Rewards
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==Explanation== | ==Explanation== | ||
− | + | {{incomplete|Going to need to fill out the explanations in the table...Also, the explanation needs to be expanded.}} | |
− | + | Many supermarkets offer customers {{w|Loyalty program|Loyalty programs}} that give discounts. To join one of these programs you often need to give various personal data, such as your name, or download an app that can access your {{w|Facebook}} account. The supermarket gets lots of valuable marketing data, and this is why it is able to offer a discount to members of the program. | |
+ | |||
+ | This comic imagines the exchange of data for a discount as the sales clerk offering cash at the point of sale, to emphasize how odd this exchange is. Not to mention, when flat-out asking to see someone's phone to write down their contact info and look at all their Facebook posts it sounds disturbingly like uncouth data harvesting, not too far removed from potential identity theft. | ||
The title text continues this by considering how companies will also find ways to incentivize positive viral marketing or offer services in exchange for viewing adverts. By imagining these situations as if they were cash transactions makes them seem ridiculous. | The title text continues this by considering how companies will also find ways to incentivize positive viral marketing or offer services in exchange for viewing adverts. By imagining these situations as if they were cash transactions makes them seem ridiculous. | ||
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|24¢ | |24¢ | ||
|Last name | |Last name | ||
− | | | + | | |
|- | |- | ||
|35¢ | |35¢ | ||
|List of family members | |List of family members | ||
− | | | + | | |
|- | |- | ||
|79¢ | |79¢ | ||
|Cell number | |Cell number | ||
− | | | + | | |
|- | |- | ||
|$1.20 | |$1.20 | ||
|Facebook posts | |Facebook posts | ||
− | | | + | | |
|- | |- | ||
|$1.47 | |$1.47 | ||
|Post products on social media | |Post products on social media | ||
− | | | + | | |
|- | |- | ||
|$2.05 | |$2.05 | ||
|Mention products in group chats | |Mention products in group chats | ||
− | | | + | | |
|- | |- | ||
|11¢ | |11¢ | ||
|Per passenger when driving past billboard in office carpool | |Per passenger when driving past billboard in office carpool | ||
− | | | + | | |
|} | |} | ||
− | + | ||
==Transcript== | ==Transcript== | ||
− | :[To the right Cueball stands in front of a sales desk, his shopping bag on the desk. Behind the desk on the left is a sales clerk wearing a peaked cap and typing on a cash register.] | + | :[To the right Cueball stands in front of a sales desk, his shopping bag is on the desk. Behind the desk on the left is a sales clerk wearing a peaked cap and typing on a cash register.] |
:Sales clerk: That will be $23.03. | :Sales clerk: That will be $23.03. | ||
:Sales clerk: Also, I'll pay you 24 cents for your last name, 35 cents for a list of your family members, 79 cents for your cell number, and $1.20 if you hand me your phone and let me scroll through your Facebook posts. | :Sales clerk: Also, I'll pay you 24 cents for your last name, 35 cents for a list of your family members, 79 cents for your cell number, and $1.20 if you hand me your phone and let me scroll through your Facebook posts. | ||
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[[Category:Comics featuring Cueball]] | [[Category:Comics featuring Cueball]] | ||
− | [[Category:Characters with | + | [[Category:Characters with Hats]] |