Editing 2006: Customer Rewards
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==Explanation== | ==Explanation== | ||
β | Many supermarkets offer customers {{w| | + | Many supermarkets offer customers {{w|Loyalty program|Loyalty programs}} that give discounts. To join one of these programs you often need to give various personal data, such as your name, or download an app that can access your {{w|Facebook}} account. The supermarket gets lots of valuable marketing data to target the customer in the future. They think this will make lots of money for them, so they entice people to do this. This is why it is able to offer a discount to members of the program. |
Here, Cueball is at a store where the clerk is offering to give him benefits in exchange for data and to help them advertise their products. This comic imagines the exchange of data for a discount as the sales clerk offering cash at the point of sale, to emphasize how odd this exchange is. Not to mention, when flat-out asking to see someone's phone to write down their contact info and look at all their Facebook posts it sounds disturbingly like uncouth data harvesting, not too far removed from potential identity theft. | Here, Cueball is at a store where the clerk is offering to give him benefits in exchange for data and to help them advertise their products. This comic imagines the exchange of data for a discount as the sales clerk offering cash at the point of sale, to emphasize how odd this exchange is. Not to mention, when flat-out asking to see someone's phone to write down their contact info and look at all their Facebook posts it sounds disturbingly like uncouth data harvesting, not too far removed from potential identity theft. |