Editing 870: Advertising
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*Second panel: Whatever is advertised with a big capital "FREE!" splashed over the ad, most likely does not belong to the things truly free. The small asterisk, indicates the presence of a {{w|fine print}}, ensuring that the advertisers are only technically not guilty of {{w|false advertising}}. The conditions attached in the fine print typically reveal how they will (try to) make money from you. | *Second panel: Whatever is advertised with a big capital "FREE!" splashed over the ad, most likely does not belong to the things truly free. The small asterisk, indicates the presence of a {{w|fine print}}, ensuring that the advertisers are only technically not guilty of {{w|false advertising}}. The conditions attached in the fine print typically reveal how they will (try to) make money from you. | ||
β | :We are even given a little formula to calculate the average amount of | + | :We are even given a little formula to calculate the average amount of mony they expect to make from the readers. The assumption is that they expect to generate at least as much income from the ad as what they paid to print and publish it in the first place. |
:(It should be noted, however, that, in many, if not most, cases, it ''is'' possible, with some careful examination of the fine print, to partially or completely dodge the seller's attempts to impose ancillary costs.) | :(It should be noted, however, that, in many, if not most, cases, it ''is'' possible, with some careful examination of the fine print, to partially or completely dodge the seller's attempts to impose ancillary costs.) |