Editing 870: Advertising
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==Explanation== | ==Explanation== | ||
− | This comic pokes fun at | + | This comic pokes fun at some advertising tricks, analyzing them mathematically. |
− | *In the first panel, | + | *In the first panel, "up to 15% or more" is a reference to the {{w|Geico}} car insurance commercial catchphrase: "15 minutes could save you up to 15% or more on car insurance", though some do not include the words "up to". The phrase in the comic means "less than, equal to, or more than 15%," which is true no matter whether you save anything or not (it's a {{w|Tautology (logic)|tautology}}). |
:The equation at the top of the panel expresses the same thing using {{w|set theory}} notation. It reads out as: The {{w|Union (set theory)|union}} of {{w|Set (mathematics)|sets}} A and B equals the set of all x, such that x is {{w|Inequality (mathematics)|less than or equal to}} 15, or greater than 15, which equals the set of all {{w|real numbers}}. | :The equation at the top of the panel expresses the same thing using {{w|set theory}} notation. It reads out as: The {{w|Union (set theory)|union}} of {{w|Set (mathematics)|sets}} A and B equals the set of all x, such that x is {{w|Inequality (mathematics)|less than or equal to}} 15, or greater than 15, which equals the set of all {{w|real numbers}}. | ||
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:The same is expressed again with a {{w|number line}}; the numbers being interpreted as {{w|percentages}}. The first range, ending with a black dot, indicates that everything below, as well as the number 15, is included ("up to 15%"). The second range beginning with a white dot indicates that it only includes numbers strictly bigger than 15 ("more than 15%"). The two ranges combined clearly cover the entire number line. | :The same is expressed again with a {{w|number line}}; the numbers being interpreted as {{w|percentages}}. The first range, ending with a black dot, indicates that everything below, as well as the number 15, is included ("up to 15%"). The second range beginning with a white dot indicates that it only includes numbers strictly bigger than 15 ("more than 15%"). The two ranges combined clearly cover the entire number line. | ||
− | : | + | :Geico's advertising is also referenced in [[42: Geico]]. |
− | + | *Second panel: Whatever is advertised with a big capital "FREE!" splashed over the ad, most likely does not belong to the things truly free. The small asterisk, indicates the presence of a {{w|fine print}}, ensuring that the advertisers are only technically not guilty of {{w|false advertising}}. The conditions attached in the fine typically reveals how they will (try to) make money from you. | |
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− | *Second panel: Whatever is advertised with a big capital "FREE!" splashed over the ad, most likely does not belong to the things truly free. The small asterisk, indicates the presence of a {{w|fine print}}, ensuring that the advertisers are only technically not guilty of {{w|false advertising}}. The conditions attached in the fine | ||
:We are even given a little formula to calculate the average amount of money they expect to make from the readers. The assumption is that they expect to generate at least as much income from the ad as what they paid to print and publish it in the first place. | :We are even given a little formula to calculate the average amount of money they expect to make from the readers. The assumption is that they expect to generate at least as much income from the ad as what they paid to print and publish it in the first place. | ||
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*The third panel relates to sales tactics that are based on a scaling percentage rate - for example, all items are 20% off, but if you spend more than $200, you get 30% off instead, and so on. These are almost universally proclaimed with a phrase like "The more you spend, the more you save!" In absolute dollar terms, this is of course nonsense, as "spending" is the opposite of "saving", and the deal is there to make you spend more. The graph shows this interpretation - spending zero money implies you have saved all your money (the dot where it intersects the X axis), whereas spending all your money implies you have saved none (the dot where it intersects the Y axis). There is a linear relationship between the two: the amount of money spent, plus the amount of money saved, has to add up to a constant number (your original savings). | *The third panel relates to sales tactics that are based on a scaling percentage rate - for example, all items are 20% off, but if you spend more than $200, you get 30% off instead, and so on. These are almost universally proclaimed with a phrase like "The more you spend, the more you save!" In absolute dollar terms, this is of course nonsense, as "spending" is the opposite of "saving", and the deal is there to make you spend more. The graph shows this interpretation - spending zero money implies you have saved all your money (the dot where it intersects the X axis), whereas spending all your money implies you have saved none (the dot where it intersects the Y axis). There is a linear relationship between the two: the amount of money spent, plus the amount of money saved, has to add up to a constant number (your original savings). | ||
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The title text compares Randall's realization of the "FREE"-fraud to the revelation that {{w|Santa Claus}} is not real. | The title text compares Randall's realization of the "FREE"-fraud to the revelation that {{w|Santa Claus}} is not real. |