101: Laser Scope
Title text: I wish I'd missed you then so I wouldn't be missing you now
This comic plays on the homonymic relationship between "miss" (to feel sad due to the absence of someone) and "miss" (to fail to hit – in this case, with a gunshot). "Miss your loved ones?" is a question which would generally use the former "miss". However, it's use on the package for a laser scope implies the latter "miss".
A laser scope is a tool that can be attached to a firearm to aid in aiming the weapon. The laser adds a degree of accuracy to the scope. The model number RJX-21 does not appear to be a reference to anything, and this comic is primarily a play on a common marketing technique of adapting a common saying to your own product by use of homonym or homophone; in this case, it is perhaps an inappropriate use, as one would not be expected to be aiming a firearm at their loved ones. An exception might be a psychotic stalker.
The title text hammers it home with the dual use of the word "miss", as the writer wishes he had missed (not shot) someone so they would not miss them (feel bad that they are not there).
- [Box with a mailing label on one side, and in the front:]
- Miss your loved ones?
- [Picture of a missile launcher]
- You don't have to.
- RJX-21 Laser Scope