Talk:125: Marketing Interview
I believe I disagree with the explanation of the title text on this one. To me it suggests that this would be a rare case in which buying the most popular book would be the best because the people who wrote it obviously know a great deal about marketing. 22.214.171.124 (talk) (please sign your comments with ~~~~)
I don't understand what you mean by "rare case"126.96.36.199 05:14, 30 December 2013 (UTC)
- Agreed. The title text appears to connote that although a case of Black Hat or his ilk is rare, the tendency of good marketers' books to sell better ought most often to be the rule rather than the exception. --Jolbucley (talk) 04:16, 29 January 2014 (UTC)
or is it? i think he honestly wonders, not leaning towards one answer or the other. cause being the best selling book on marketing guarantees the writer is (or has) a very good marketer (sry, english is not my first language. is marketer a word?). anyway, it doesn't guarantee that there will be any useful information in it, just that the marketing department did their part in promoting the said book. am i going too far here? 188.8.131.52 (talk) (please sign your comments with ~~~~)
The most popular book can imply the best marketing, but doesn't ever imply the best content or the best source of information about a topic. However, if the topic is marketing, the at least the reader can look at the marketing strategy for selling the marketing book, which would make the book's author the best source. 184.108.40.206 22:01, 14 May 2014 (UTC)
- Well the popularity of the book tells more about the publishers marketing strategy than the authors, doesn't it? Or would a author who is good at marketing automatically select the publisher with the best marketing? Not nexessarily, it depends on his goals. If the authors goal is making money, he might go with the publisher that he gets the most out of, which isn't necessarily the one that markets his book the best way. --Lupo (talk) 10:54, 28 February 2020 (UTC)
When it comes to marketing, the most popular book isn't necessarily the one with the best content, but its popularity says more about the author's ability. Fast forward 10 years and replace "marketing" with "SEO." If money weren't an object, doesn't it follow to hire an expert listed within the first few results of googling "SEO consultants?" Another field that presents a similar situation is interviewing applicants for a Human Resources position: they're likely to know all the right answers to the usual questions, especially if it's for a high-level position that requires considerable experience and expertise in the area.