148: Mispronouncing

Explain xkcd: It's 'cause you're dumb.
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'My pal Emad does this all the time. 'Hey man, which way to the airpart?'
Title text: 'My pal Emad does this all the time. 'Hey man, which way to the airpart?'


This is the sixth comic at the My Hobby series. Cueball is deliberately mispronouncing words while talking. It's just his hobby. Hobbies in the My Hobby series are generally annoying, weird but also sometimes clever. This hobby is an annoying one as despite being corrected by other person, Cueball still persists in mispronouncing his words.

In the title text Randall suggests that he got the idea for this comic by one of his friends keep doing this.

Interestingly, "blag" is how Randall calls his his BLOG. It began on October 2006, 6 weeks after the publication of this comic. Some translations:

  • Wobsite = Website
  • Blag = Blog
  • Airpart = Airport


Cueball: Yeah, did you see what he said on his wobsite?
Friend: ...his what?
Cueball: Wobsite.
Friend: ... I think you mean "website."
Cueball: Why don't you write about it in your blag?

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The "airpart" could be referencing a Saint Louis accent, rather than intentional mispronunciation. 19:48, 9 March 2013 (UTC)

I'm pretty sure that Emad is supposed to refer to Ahmed, and is some sort of joke about Muslim terrorists.GallantChaos (talk) 18:08, 22 September 2013 (UTC)

Yes, and it's written Emad because he's deliberately mispronouncing it. 02:23, 30 October 2013 (UTC)

No, Emad is the online name of one of Randall's friends, look it up at http://wiki.xkcd.com/irc/Emad_%28Explanation%29 05:31, 19 April 2014 (UTC)

Man goes into a shop. "Half a pound of kiddleyes, please" "Don't you mean 'kidneys" "That's what I said, diddleye" (talk) (please sign your comments with ~~~~)

Isn't the whole joke on 'blag' that 'blog' and 'blag' are homonyms according to the wonderful English orthography *unless* one is aware that it is originally portmanteau of words 'web' and 'log' and by convention it is pronounced with 'o', but think for a minute: if one would never have seen nor heard that word ever before, would they not pronounce it something like... blag? 23:42, 15 December 2014 (UTC)

No. Examples to disprove: flog, clog, nog, bog, tog, cog, fog, etc. No reason why they would not pronounce blog in the same manner. 15:27, 3 June 2015 (UTC)

For what it's worth, an Emad is mentioned here 01:39, 16 May 2015 (UTC)

Unforgotten Officer Crabtree's accent (and all that bad “French” of the underground British) in BBC's 'Allo 'Allo series. “Good moaning, I have a massage for you!” etc. 21:58, 23 August 2018 (UTC)